Behavioural Economics (The Economy Key Ideas)

by Graham Mallard (Author)

• Used

  Paperback
  2017

  $12.19

  The rise of behavioural approaches in economics has been one of most significant developments in the study of economic decision-making in recent years. This book introduces the topic of behavioural economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses.