Creative B2B Branding (No Really): Building a Creative Brand in a Business World

Creative B2B Branding (No Really): Building a Creative Brand in a Business World

by ScotMcKee (Author)

Synopsis

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.

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Quantity

2 in stock

More Information

Format: Hardcover
Pages: 246
Edition: 1
Publisher: Goodfellow Publishers Limited
Published: 29 Mar 2010

ISBN 10: 1906884129
ISBN 13: 9781906884123