by ScotMcKee (Author)
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
Format: Hardcover
Pages: 246
Edition: 1
Publisher: Goodfellow Publishers Limited
Published: 29 Mar 2010
ISBN 10: 1906884129
ISBN 13: 9781906884123