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Strategy for Tourism

Strategy for Tourism

by JohnTribe (Author)

  • Used

    Paperback 2010

    $6.58
Synopsis

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

$6.58

Save:$37.26 (85%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 266
 Edition: First
 Publisher: Goodfellow Publishers Limited
Published: 12 Apr 2010
ISBN 10: 1906884072
ISBN 13: 9781906884079

Media Reviews
This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case studies and good diagrams, it provides a comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read. Professor Leo Jago, Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School, UK John Tribe's Strategy for Tourism insists on the benefits of strategic action, not least in volatile and unpredictable times... [it] has many merits, particularly as it provides a ... rapid overview of the essential elements of strategy in a tourism context. Annals of Tourism Research 37 (2010) (this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. Anatolia 22 (2011)
(this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. * Anatolia 22 (2011) *
Author Bio
John Tribe is Professor of Tourism at Surrey University and has taught tourism strategy for 10 years. He is Co-Chair of the UN World Tourism Organisation Education Council, Editor-in-Chief of Annals of Tourism Research and Chair of Editorial Board of Higher Education Academy Network Journal of Hospitality, Leisure Sport and Tourism Education.