Better, Stronger, Faster: Build it, Scale it, Flog it - The Entrepreneur's Guide to Success in Business

Better, Stronger, Faster: Build it, Scale it, Flog it - The Entrepreneur's Guide to Success in Business

by Brad Rosser (Author)

Synopsis

Fifty per cent of new businesses fail in the first three years. Many good businesses have failed because of the poor advice they received. If they had focused on the key issues and received the right guidance, many of these failed businesses would still be here today. Better, Stronger, Faster is a benchmark book for the business builder that is both an intelligent and informative guide, and a resource that addresses the hard issues and helps the reader to avoid the many start up pitfalls. In the book, Brad Rosser: demystifies the 'secrets of the successful entrepreneur' smokescreen that self-serving business gurus like to hide behind; provides insight and advice based on his first hand experience at the sharp end; shows that building a successful business can be done by anyone with the right application; helps readers develop the skills, confidence and motivation to get up and have a go for themselves; and, tackles the non-trivial, hard-hitting and sometimes controversial issues of entrepreneurial business building.

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More Information

Format: Hardcover
Pages: 320
Publisher: Infinite Ideas Limited
Published: 31 Aug 2009

ISBN 10: 1906821151
ISBN 13: 9781906821159

Author Bio
After gaining a first class degree and then a masters, at just 24 Brad Rosser was working alongside Australia's most successful entrepreneur (and national icon), Alan Bond, and the nation's best deal maker, Peter Beckwith. After leaving Bond Corporation Rosser joined the London office of McKinsey & Co., the world's most prestigious management consultancy. Brad then became a part of the inner sanctum of Virgin as Sir Richard Branson's right-hand man, dealing with all new start-ups. This was a pivotal time for Virgin as it embarked on an aggressive campaign to enter new industries. Since leaving Virgin Rosser has become a successful serial entrepreneur, most recently founding the BetterStrongerFaster Group.