Legacy Fundraising: The Art of Seeking Bequests (Fundraising Series)

by SebastianWilberforce (Editor)

• Used

  Paperback
  2010

  $14.46

  Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases. This unique publication is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers the ethical issues they should be aware of, the law relating to will-making, and how to manage legacy income. This third edition has been updated to take account of recent developments for example in forecasting legacy income, legacy administration systems and maximising giving potential. It also includes new information on the use of the internet in a legacy fundraising campaign and advice on how to avoid disputers around legacies post death.

• Used

  Paperback
  2001

  $4.60

  This unique guide to one of the most important sources of revenue for charities includes material on telephone fundraising, forecasting income and profiling. It also contains the full text of the Institute of Fundraising Code of Practice on legacy fundraising. Contributions from a range of experts in the field cover both strategy and techniques, and are complemented by perspectives from donors and their families.