MAKE IT YOUR BUSINESS: The Ultimate Business Start-up Guide for Women

by Lucy Martin (Author), Lucy Martin (Author), Lucy Martin (Author), Bella Mehta (Contributor)

• Used

  Illustrated
  2006

  $3.24

  At last...a handbook written specifically for women, by women, that gives you the know-how and the confidence to launch your business idea and make a profit without selling out or burning out. Stories and tips from real women illustrate how straightforward, empowering and rewarding it is to run a business, whether it's a spare-room start-up or an international empire. In this book you'll discover:

  - how to turn your idea into reality
  - the skills and qualities you will need for business ownership
  - how to overcome barriers to self-employment - risk-averseness, textbook jargon, childcare issues
  - practical aspects of business made simple: raising finance, drafting contracts and getting customers

  Contents include: making the decision; getting going; business basics; growing and developing your business; branding, marketing and sales; pricing, negotiating and contracts; women in business.

  Authors Lucy Martin and Bella Mehta combine the support, objectivity and encouragement of a mentor with the commercial and technical knowledge essential to any start-up business. Make It Your Business is your business advisor, personal coach and best friend in one easy-to-read handbook.