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This is How Yoodoo it: Great Advice from Some of the UK's Top Thinkers on Entrepreneurship

This is How Yoodoo it: Great Advice from Some of the UK's Top Thinkers on Entrepreneurship

by Mike Southon (Author)

  • Used

    Paperback 2010

    $4.34
Synopsis

This is how Yoodoo it is a collection of sixty-five articles written by Mike Southon for the Financial Times and Daily Telegraph. Mike Southon is a serially successful entrepreneur, and co-author with Chris West of several best-selling business books including The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat. He is now one of the world's top business speakers, appearing at over 100 events per year, all over the world. This is How Yoodoo it has a wealth of practical advice on a wide variety of topics, including getting started, sales, marketing and communication, finance, team building, mentoring, growing your business, dealing with the recession and social entrepreneurship. Experts featured include Sir Keith Mills, who led the successful London 2012 Olympics bid, the actor and writer Stephen Fry, Harold Goddijn founder of Tom Tom, Kelvin Mackenzie, former editor of The Sun, Sir Philip Trousdell, former Commandant of Sandhurst, Sir Robin Saxby, founder of chip maker ARM and Brent Hoberman, founder of Lastminute.com.

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More Information

Format: Paperback
 Pages: 224
 Publisher: Ecademy Press
Published: 30 Nov 2010
ISBN 10: 1905823983
ISBN 13: 9781905823987

Media Reviews
Mike Southon is one of the UK's leading authorities on entrepreneurship and his Financial Times column is a must-read for anyone looking to start or grow a business. This book features valuable thought leadership and best business practice - highly recommended! -- Thomas Power, Chairman of Ecademy Mike Southon is more than Quite Interesting. He spreads insight and cheerfulness in equal measure, like an ambidextrous chef, icing two cakes at once. -- John Lloyd, producer of Blackadder, Spitting Image, Not The Nine O'clock News and QI.
Author Bio
Mike Southon was educated at Papplewick School, Ascot, and Wellington College in Crowthorne. He only lasted one year at Imperial College, preferring to drink beer and chase women rather than go to lectures. He then had a variety of jobs, including helping British Leyland assemble trucks and buses and making sugar into detergent, before just about completing a degree in Chemical Engineering and Management Economics at the University of Bradford. It was there, in 1984, that he met Mike Banahan and Andy Rutter, who, along with Peter and David Griffi ths were founders of The Instruction Set. He joined them as Director of Sales and Marketing, and the five of them built the company to one that employed 150 people and was sold to Hoskyns Group in 1989. Mike then set off in a different direction, pursuing a full-time, and very successful, performing career in colleges and theatres as 70s disco legend Mike Fab-Gere. Then he went back into the business world, working on 17 start-ups, some of which later went public, others of which went broke. The latter were as informative as the former, he comments. All these experiences went into creating The Beermat Entrepreneur, which was published in 2002, and later The Boardroom Entrepreneur and Sales on a Beermat, all co-authored with Chris West. Mike is now one of the world's top business speakers and conference moderators, a Fellow of the Professional Speakers Association. He appears all over the world, from events in schools to major international conferences. When not speaking live, he provides free mentoring to entrepreneurs. He also writes a column, My Business, in the Financial Times every weekend.