Business Stripped Bare: Adventures of a Global Entrepreneur

Business Stripped Bare: Adventures of a Global Entrepreneur

by SirRichardBranson (Author)

Synopsis

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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More Information

Format: Hardcover
Pages: 352
Publisher: Virgin Books
Published: 18 Sep 2008

ISBN 10: 1905264437
ISBN 13: 9781905264438
Book Overview: Worldwide embargo on all content to ensure massive serial deal in all key markets Richard will promote with TV and radio interviews Blanket coverage across the general consumer press Co-promotion with other Virgin companies Huge outdoor advertising campaign supported by online campaign through virgin.com and other key sites

Media Reviews
A timely book on business Daily Mail An interesting read The Economist
Author Bio
Sir Richard Branson is a hugely successful international entrepreneur, adventurer and icon, and is founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It, Business Stripped Bare, Screw Business as Usual and Like a Virgin are all international bestsellers. He is also the author of Reach for the Skies. He lives on Necker Island in the British Virgin Islands and is married to Joan and has two grown-up children - Holly and Sam.