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Sweet Dreams: The Story of Green & Blacks

Sweet Dreams: The Story of Green & Blacks

by Craig Sams (Author), Craig Sams (Author), Josephine Fairley (Author)

  • Used

    Paperback 2008

    $3.29
Synopsis

Green & Black's is undoubtedly one of the best-known brands in retail, and is one of the very few to be feted both for its quality and for its ethical credentials. The chocolate has everything: it's wickedly delicious, it's luxurious, and yet it is also good for the planet, and good for the people who produce it. No other brand has done more to convince the world that Fairtrade and organic methods of production are not only desirable alternatives to the norm, they're also extremely practical and viable.Green & Black's was launched in 1991 by an ex-hippy organic wholefood pioneer, Craig Sams, and his journalist wife, Josephine Fairley, with virtually no cash. From those tentative beginnings, it has grown into an internationally renowned $100 million brand. In "Sweet Dreams" Craig and Josephine will share the adventure of Green & Black's, and include marketing and business insights they picked up along the way. "Sweet Dreams" will be a must-read for anyone who has dreamed about leaving the rat-race and striking out on their own, and will provide a blueprint for the new generation of ethically minded entrepreneurs.

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1 in stock

More Information

Format: Paperback
 Pages: 272
 Publisher: Random House Business
Published: 05 Jun 2008
ISBN 10: 1905211457
ISBN 13: 9781905211456
Book Overview: Changing the world, one square of chocolate at a time

Media Reviews
Providing a blueprint for the new generation of ethically minded entrepreneurs ... packed full of marketing and business insights * Marie Claire *
wonderful ... not only gives us what seems to be an open account of the Green&Black's story, it puts it into context ... a great book. * John Vincent *
Author Bio
Craig Sams has an impeccable history as a health food advocate. He founded Whole Earth Foods, starting with the UK's first macrobiotic restaurant, Seed, and moving on to launch a range of organic products. He is now chairman of the Soil Association. Josephine Fairley is a former glossy magazine editor whose quest has always been to combine outer and inner beauty. Craig and Josephine founded Green & Black's together in 1991 and sold the company to Cadbury Schweppes in 2006. Craig remains president of the company and, among other things, he ensures the original principles of sustainability and organic production are being held. Craig and Josephine are now concentrating on new ventures that embody their passion for sustainable living and wellbeing, including Judges, an organic bakery and wholefood store, in their home town Hastings, East Sussex, and The Wellington Centre, an integrated health clinic.