by Cliquet (Author)
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles.
Format: Illustrated
Pages: 328
Edition: 1
Publisher: John Wiley & Sons
Published: 07 Feb 2006
ISBN 10: 190520907X
ISBN 13: 9781905209071