Riding the Waves of Culture: Understanding Diversity in Global Business - revised and updated third edition

Riding the Waves of Culture: Understanding Diversity in Global Business - revised and updated third edition

by Fons Trompenaars (Author), Charles Hampden - Turner (Author)

Synopsis

The definitive guide to cross-cultural management - updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and issues to help you take strategic advantage of cultural differences in the business environment.

Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary to managing effectively across cultural borders and seize all the opportunities diversity brings to an organization.

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More Information

Format: Paperback
Pages: 400
Edition: Third
Publisher: Nicholas Brealey Publishing
Published: 23 Feb 2012

ISBN 10: 1904838383
ISBN 13: 9781904838388

Media Reviews
In the global marketplace, Riding the Waves of Culture is the guide to managing effectively in diverse countries and cultures. -- Napier Collins, Global Business Network
A must-read for all international/intercultural managers...a powerful pioneering work that has gained the respect of corporate leaders around the world. -- David Wigglesworth, Sietar International
Great work. This...book offers the roadmap to solve the dilemmas of cross-cultural management in the 21st century, not only for the West bust also for the East. -- Dr. Jae Ho Park, Professor of Psychology, Yeungnam University, Korea
Author Bio

Fons Trompenaars is a world-renowned expert on international management. He is the co-founder and director of Trompenaars Hampden-Turner (THT), and together with Charles Hampden-Turner he developed a model of national cultures based on seven key dimensions and how they combine to create the four basic types of corporate culture. Fons was voted one of the the top 20 Most Influential Thinkers 2011 by HR Magazine and has also been shortlisted by Thinkers50 for the Global Village Award. Trompenaars lives in Amsterdam, the Netherlands.

Charles Hampden-Turner is a Senior Research Associate at the Judge Business School at the University of Cambridge and cofounder and Director of Research and Development at the Trompenaars-Hampden-Turner Group.