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Global Diversity: Winning Customers and Employees Within World Markets: Winning Customers and Engaging Employees within World Markets

Global Diversity: Winning Customers and Employees Within World Markets: Winning Customers and Engaging Employees within World Markets

by ErnestGundling (Author), Anita Zanchettin (Author), Merdian Eaton Global (Contributor)

  • Used

    Hardcover 2006

    $8.38
Synopsis

Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the depth and breadth of diversity in local customers, employees and suppliers.

$8.38

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More Information

Format: Hardcover
 Pages: 328
 Edition: illustrated edition
 Publisher: Nicholas Brealey Publishing
Published: 05 Oct 2006
ISBN 10: 190483809X
ISBN 13: 9781904838098

Author Bio
Dr Ernest Gundling is a co-founder of MeridianEaton Global and is currently a senior Asia specialist and co-President of the company's operations and also coaches executives with global responsibilities and works with multicultural management teams. He is also a lecturer at the Haas School of Business at the University of California, and the author of two previous books, The 3M Way to Innovation and Working GlobeSmart. He lives in San Francisco. Anita Zanchettin is Director, Global Inclusion for MeridianEaton Global and has worked with companies such as Accenture, Amoco, Bayer, Caterpillar, Citibank, Dean Foods, Duracell, Ernst & Young, General Motors, Hewlett-Packard, Motorola, Panasonic, Procter & Gamble, Wal-Mart, and the World Bank. Ms. Zanchettin's areas of cultural expertise include Latin America, Europe, and the Middle East.