Capital Campaigns (Fundraising Series)

New
Paperback
2006
$26.57

Whether you are running the capital campaign yourself or employing a consultant to help you design it, capital campaign planning is not a responsibility that can be easily delegated. If you are contemplating a capital appeal, you can increase your chances of success by understanding the principles of this book and adapting them to your own circumstances. The author uses a clear campaign model first established when she ran two successful and highly visible campaigns at The New York Public Library - it is a structure that has since been widely imitated throughout the US and the UK. This book is suitable for fundraisers, chief executives and other management staff, as well as trustees or management committees.

Synopsis

Whether you are running the capital campaign yourself or employing a consultant to help you design it, capital campaign planning is not a responsibility that can be easily delegated. If you are contemplating a capital appeal, you can increase your chances of success by understanding the principles of this book and adapting them to your own circumstances. The author uses a clear campaign model first established when she ran two successful and highly visible campaigns at The New York Public Library - it is a structure that has since been widely imitated throughout the US and the UK. This book is suitable for fundraisers, chief executives and other management staff, as well as trustees or management committees.

$26.57

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More Information

Format: Paperback
Pages: 128
Publisher: Directory of Social Change
Published: 23 Mar 2006
ISBN 10: 1903991625
ISBN 13: 9781903991626

Media Reviews

'From deciding if the conditions are right for your organisation to embark on a capital appeal to helping you manage expectations in the long term, this book offers clear and practical guidance. An essential read and a constant companion for anyone considering or undertaking a capital appeal.' Gill Jolly FInstF (dip) Fundraising & Management Consultant and Trainer Director of Achieve Consultants Ltd

Author Bio

Trudy Hayden is a strategic planning and fundraising consultant in the US and UK and has trained on Capital Appeals for DSC for several years. She has worked as Senior Director at the American Museum of Natural History. Previously she was Deputy Director of the Campaign at the New York Public Library.