by PeterHobday (Author)
A product to promote or a cause to champion? The media must be used to get the message across. The author has distilled his years of experience at the centre of Britain's national communications network into this informative work of advice.
Format: Hardcover
Pages: 240
Publisher: London House
Published: 04 Aug 2000
ISBN 10: 1902809181
ISBN 13: 9781902809182
Book Overview: Peter Hobday fronted the BBC 'Today' prgramme for 14 years and was a founder member of the BBC TV 'Newsnight' team.