Heroes and Dragons: How Myth and Storytelling Can Change Organizations (Odyssey)

Heroes and Dragons: How Myth and Storytelling Can Change Organizations (Odyssey)

by SandyDunlop (Author)

Synopsis

Whenever an individual or team embarks on a mission of radical innovation or change, a journey into new and unmapped territory starts. Business Heroes provides a roadmap for the brave characters who seek to take themselves and their organizations into a new and unimagined future. This journey is ridden with danger but inspired by Merlin, Odysseus, Siddharta, Agamemnon and St. George you can achieve those apparently impossible changes everyone in the organization has been telling you will never happen. Ultimately Business Heroes is about success. But this kind of success is achieved not just by 'strength of will' or 'good intentions' but through wisdom. This 'old' wisdom comes from the experience (and stories) of successful heroes, not from the knowledge gained in business schools. By traveling the journey wisely you gain the confidence and power to finally achieve the personal and organizational growth you've dreamed of.

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More Information

Format: Paperback
Pages: 252
Publisher: Capstone
Published: 01 Nov 1997

ISBN 10: 1900961369
ISBN 13: 9781900961363
Book Overview: The author works for Fortune 500 companies worldwide - these include Unilever, Siemens, Nixdorf, Mars and Johnson & Johnson. He is part of a movement to preserve the traditions of Irish oral stroytelling.

Media Reviews
. .inspiring and comforting. A work of real insight and talent. Deserves a place with the great business books of the decade. (www.soulpower.co.uk 17 April 2002)
Author Bio
Sandy Dunlop has helped Fortune 500 companies to innovate by using myth, ritual and storytelling. He also runs a project using the traditions of Irish oral storytelling to explore contemporary issues and meaning.