New Rules for the New World: Cautionary Tales for the New World Manager

New Rules for the New World: Cautionary Tales for the New World Manager

by EddieObeng (Author)


New Rules for the New World is about what goes wrong and why, about the path from good (and often correct) intention to disaster. It is about the bumpy road from a great idea to complete industry failure. And its about how to avoid that road. This is a book of stories. Each tale paints a picture of good intentions gone wrong. Through the stories you will meet a cast of characters familiar to anyone in business - the Empowering Manager, the Uncertain Strategist, the Global Communicator and the Merged Chief Executive. Each story has a moral, a New Rule for the New World, a practical rule that would have prevented failure.


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More Information

Format: Hardcover
Pages: 270
Publisher: Capstone
Published: 01 Jun 1997

ISBN 10: 1900961156
ISBN 13: 9781900961158

Author Bio
EDDIE OBENG is Director of Pentacle The Virtual Business School. Previously he was Director of Project Management and Strategy Implementation Programmes at Ashridge Management College. Eddie is author of All Change! The Project Leader's Secret Handbook, Making Re-engineering Happen, Putting Strategy to Work, Achieving Organisational Magic, CyberSense and Soundbytes. You can reach Eddie at: Pentacle The Virtual Business School, Burke Lodge. London End, Beaconsfield, Buckinghamshire. HP9 2JH, UK Tel: +44 (0) 1494 678555, e-mail: