Marketing Strategy Databases (Fundraising Series)

by PeterFlory (Author)

• Used

  Paperback
  2001

  $3.25

  Many fundraisers are faced with having to choose and/or use a database without having the necessary technical knowledge to draw on. This book provides reassurance and a clear framework for making and implementing decisions relating to databases. Fundraising Databases explains what a database is and how it works, before examining why fundraisers need a database, how it functions and future trends in database design and management. Case studies from a range of charities are used throughout.