Greener Marketing: A Responsible Approach to Business

New
Hardcover
1992
$41.28

An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

Synopsis

An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

$41.28

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More Information

Format: Hardcover
Pages: 403
Edition: 1
Publisher: Routledge
Published: 21 Aug 1992
ISBN 10: 1874719004
ISBN 13: 9781874719007

Greener Marketing: A Responsible Approach to Business

New

$41.28

Synopsis

$41.28

More Information