Tourism Marketing: A Collaborative Approach: 18 (Aspects of Tourism)

by Alan Fyall (Author), Brian Garrod (Author), Alan Fyall (Author), Brian Garrod (Author)

• New

  Illustrated
  2004

  $32.24

  This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.