by Michael Fardon (Author), Michael Fardon (Author), Sir Frank E. Adcock (Author), John Prokopiw (Author)
A full-colour text for the new AS Applied Business qualification., covers all seven units of the Edxcel syllabus:; Investigating People at Work; Investigating Business; Investigating Marketing; Investigating Electronic Business; Investigating Customer Service; Investigating Promotion; Investigating Enterprise, a stimulating and colourful text written in a clear easy-to-understand style, practical activities and topical case studies throughout, key terms and summaries at the end of each chapter, back-up material for Tutors
Format: Paperback
Pages: 566
Publisher: Osborne Books Ltd
Published: 01 Jun 2005
ISBN 10: 1872962394
ISBN 13: 9781872962399