Marketing Communications in the Pharmaceutical Industry

New
Illustrated
1992
$234.57

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

Synopsis

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

$234.57

Quantity

10 in stock

More Information

Format: Illustrated
Pages: 714
Edition: 1
Publisher: CRC Press
Published: 01 May 1992
ISBN 10: 1870905385
ISBN 13: 9781870905381

Marketing Communications in the Pharmaceutical Industry

New

$234.57

Synopsis

$234.57

More Information