Marketing Communications in the Pharmaceutical Industry

by Peter Holden (Author)

• Used

  Illustrated
  1992

  $6.77

  Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

• New

  Illustrated
  1992

  $248.21

  Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.