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Building A Better Business: The Key to Future Marketing, Management and Motivation

Building A Better Business: The Key to Future Marketing, Management and Motivation

by PatrickDixon (Author)

  • New

    Paperback 2005

    $15.63
Synopsis

How to build a better business by one of today's most influential business thinkers. Starting from the premise that people's attitudes to business have changed: both the role businesses should play in the world and how individuals can achieve a better work-life balance, this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organise, better ways to make things happen, better teams and better targets, goals and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself. Click here for the author's website.

$15.63

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 352
 Edition: Main
 Publisher: Profile Books
Published: 31 Mar 2005
ISBN 10: 1861977530
ISBN 13: 9781861977533

Media Reviews
Mr Dixon has a heavyweight reputation in the business world with the Wall Street Journal hailing him as a global change guru ... One of the most stimulating and challenging reads in this field for a very long time. -- Tony McDonough * Daily Post *
Author Bio
Patrick Dixon was named as one of today's 50 most influential business thinkers in a recent executive survey. He advises many global companies and is a regular commentator on TV and radio on both sides of the Atlantic. He is a Fellow of the London Business School, a Visiting Professor at the European School of Management and Technology, and author of 12 books, including the much praised Building a Better Business, also published by Profile, and described by Sir Digby Jones, former head of the Confederation of British Industry, as 'One of the most stimulating and challenging reads in this field.' His many consulting clients include Credit Suisse, Microsoft, Siemens, HSBC, BT and the American Management Association. Click here for the author's website.