The Shorter Mba: A Practical Approach to the Key Business Skills

by Barrie Pearson (Author), Barrie Pearson (Author), Neil Thomas (Author)

• Used

  Paperback
  2004

  $5.06

  A completely new and updated edition of this classic bestselling business book A unique distillation of the skills that people need to develop to be successful in business. Most people cannot give up two years to study for a Masters in Business Administration, but the techniques that are taught for an MBA are invaluable. Here, in one short, pithy book, are the essentials that students labour for months to learn on an MBA.Above all, this is a practical book that covers everything needed to be commercially successful in business. It is divided into three parts: . Personal development. Management skills. Business development and uses the latest research and business school studies succinctly clearly explain everything.
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  Used

  Paperback
  1997

  $3.23

  A course for managers who don't have time to go back to college which concentrates on all the key areas of running a business. Areas covered include marketing strategy, business development, turning around a loss-making business, selling and negotiating, human resource management and finance.

• Used

  Hardcover
  1991

  $3.23

  As more colleges and universities are offering MBA courses, Masters in Business Administration, it is seen as a covetable qualification. However it requires a year of intense study. This book makes the skills taught on MBA courses more readily available to a wider readership. Written by a team of experts, this comprehensive volume covers personal management skills and motivation, understanding finance, project management, human resource management, marketing, strategy, business plans and acquisitions.