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Trolley Wars: The Battle of the Supermarkets

Trolley Wars: The Battle of the Supermarkets

by JudiBevan (Author)

  • Used

    Hardcover 2005

    $3.25
Synopsis

The story of the ferocious battle for supremacy of the four main supermarket chains in Britain - Sainsbury, Tesco, Safeway and Asda. There are dynasties in decline, upstarts coming of age and those who struggle by the wayside. The story of how Tesco came from brash beginnings to challenge and finally overtake the patrician Sainsbury as the market leader in 1995 stunned the retailing world, and raised the curtain on the dramatic rise of supermarket chains in the second half of the 20th century. Behind the bare statistics of roller coaster profits and changing market shares lies a deeper tale of social change, increasing power and clashes with Government and pressure groups. The huge buying power of the supermarket chains, and the growth of edge of town shopping with vast car parking, has destroyed many small high streets along with traditional butchers, fishmongers and greengrocers. Yet their growth has been fuelled by the increase in the numbers of working women who no longer have the time or inclination to shop by foot at small outlets. The result is a love/hate relationship with their customers. The fever of competition engendered by the heads of these companies cannot be underestimated. This book goes behind the checkout till and into the boardroom to discover the true story and show what will happen next.

$3.25

Save:$19.30 (86%)

Quantity

2 in stock

More Information

Format: Hardcover
 Pages: 272
 Edition: Main
 Publisher: Profile Books
Published: 07 Apr 2005
ISBN 10: 1861976615
ISBN 13: 9781861976611

Media Reviews
A lively account of how the principal firms have fared over the last 20 years with a good deal of fresh detail on the financial manoeuvres. * Sunday Telegraph *
Colourful case histories for the business student...plenty to interest any reader with a passing interest in shopping. * Independent *
To achieve instant expertise on the subject of the UK supermarkets, this is the only book you have to read. * Business Voice *
A riveting account of the ferocious battle for supremacy between the four main British supermarket chains. * The Bookseller *
It's a cracking read for both lay reader and professional alike, and no doubt will be a set text for business schools. * Management Today *
Bevan writes accessibly and describes the vicissitudes of the supermarket sector with obvious relish. * Daily Telegraph *
Judi Bevan's Trolley Wars has all the right ingredients - money, power struggles, politics, entrepreneurs and innovators * Management Today *
Author Bio
Judi Bevan is a freelance financial journalist and writer. She began her career on the Investors Chronicle as a trainee reporter in 1975. From there she moved to Financial Weekly, the Daily Mail and the Sunday Telegraph working as a financial reporter. She moved to the Sunday Times as deputy City editor in 1986, leaving three years later to write a novel, The Insiders, a City thriller. In 1989 she published The New Tycoons, co-authored with her future husband. For most of the 1990s she wrote a personal profile of a leading business figure each week for the Sunday Telegraph business section. She has also written for a variety of other publications including the Evening Standard, Financial Times and Harpers & Queen. She lives in London with her husband John Jay and daughter Josephine Chun Rui.