The Economist Guide To Business Planning

by Graham Friend (Author), Stefan Zehle (Author)

• Used

  Hardcover
  2004

  $4.46

  Everything you need to know about preparing and writing a business plan. To get any new business idea off the ground you must have a plan- and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing a business plan: * how you analyse the market, customers and competitors, and the business environment* how you model the business and prepare the financial statements* how you examine and explain strategic options* the analysis of risk and the assessment of both the upside and potential downside* funding issues* the all-important executive summary - often the only part of a business plan that is read* how you use a business plan to help put your plans into practice and to monitor and measure the performance of the business.

• Used

  Hardcover
  2008

  $3.25

  To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan. It includes: *tools for analysing the market, customers, competitors, and the business environment *techniques for examining and choosing between alternative strategic options *a business planning model to help prepare financial forecasts *how to analyse and mitigate risk *how to identify the business's financing needs and select the appropriate type of finance *how to use the book's business plan document template to write your own plan