by JudiBevan (Author)
For decades Marks & Spencer was unassailable. It was the most successful retailer in the world. Its clothes were a byword for affordable quality and its food halls pioneered ready-prepared meals. It cared for its staff, the City loved it - the company was the perfect British success story. But then so suddenly that it took everyone by surprise Britain's best loved chain went down the tube. Customers abandoned the shops...suddenly they were dowdy, the staff deserted in droves and the shares plummeted. Why? What went wrong? Judi Bevan, a seasoned business journalist has watched Marks & Spencer with hawklike vigilance for years, interviewed all the principle players, from suppliers to directors and shows how the success was soured by arrogance. Like a Greek tragedy, this is a classic tale of pride before the fall that everyone can learn from.
Format: Hardcover
Pages: 269
Edition: 1st
Publisher: Profile Books
Published: 28 Sep 2001
ISBN 10: 186197289X
ISBN 13: 9781861972897
Prizes: Winner of WH Smith Book Awards: Business 2002 and WH Smith Book Awards (Business) 2002.