by Graham Bannock (Author), EvanDavies (Author), PaulTrott (Author)
Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
Format: Hardcover
Pages: 464
Publisher: Economist Books
Published: 20 Feb 2003
ISBN 10: 1861971788
ISBN 13: 9781861971784