Dictionary of Business

Dictionary of Business

by Graham Bannock (Author), EvanDavies (Author), PaulTrott (Author)

Synopsis

Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.

$9.31

Save:$22.20 (70%)

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 464
Publisher: Economist Books
Published: 20 Feb 2003

ISBN 10: 1861971788
ISBN 13: 9781861971784

Author Bio
Mark Uncles is Professor of Marketing at the University of New South Wales in Sydney and co-editor of the Australasian Marketing Journal