The Economist: Measuring Business Performance (The Economist Books)

by Andy Neely (Author)

• Used

  Hardcover
  1998

  $3.99

  Measuring business performance is at the top of the management agenda. Traditional financial measures are criticised for their narrow focus, because they often encourage short termism - and because they tell you only about the past when what you really need to know is what is going to happen next week, next month or next year. In this expanded and completely updated and revised edition of Measuring Business Performance, Andy Neely Explains why performance measurement has become so fashionable and illustrates how different businesses use different measures Goes into detail about the different roles different types of measure fulfil Presents a framework aimed at guiding organisational thinking about measuring business performance. From the balanced scorecard all the way to such measures as EVA and MVA, it is all here: why you should measure, what you should measure, and how you should measure.