by RobertShaw (Author)
After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '
Format: Hardcover
Pages: 256
Edition: Main
Publisher: Economist Books
Published: 24 Aug 1998
ISBN 10: 1861970544
ISBN 13: 9781861970541