Improving Marketing Effectiveness

Improving Marketing Effectiveness

by RobertShaw (Author)

Synopsis

After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '

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More Information

Format: Hardcover
Pages: 256
Edition: Main
Publisher: Economist Books
Published: 24 Aug 1998

ISBN 10: 1861970544
ISBN 13: 9781861970541