Business in Context

Business in Context

by David Needle (Author)

Synopsis

Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needle's best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student.

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More Information

Format: Paperback
Pages: 544
Edition: 4
Publisher: Cengage Learning EMEA
Published: 15 Apr 2004

ISBN 10: 1861529929
ISBN 13: 9781861529923