Business in Context

by David Needle (Author)

• Used

  Paperback
  2004

  $5.31

  Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needle's best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student.

• Used

  Paperback
  2000

  $3.25

  A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the Business in Context series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.