Understanding Corporate Strategy (Course ILT Series)

Understanding Corporate Strategy (Course ILT Series)

by JohnThompson (Author)

Synopsis

This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.

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More Information

Format: Paperback
Pages: 640
Publisher: Thomson Learning
Published: 05 Jul 2001

ISBN 10: 1861527551
ISBN 13: 9781861527554