by Rosalie Tung (Author)
Surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. In this book, the companies and articles have been chosen to give the reader an overview of various issues that is relevant to international business.
Format: Paperback
Pages: 224
Edition: New
Publisher: Cengage Learning EMEA
Published: 29 Mar 2001
ISBN 10: 1861526091
ISBN 13: 9781861526090