Managing and Marketing Technology

by David Ford (Author), Michael Saren (Author), David Ford (Author), Michael Saren (Author)

New
Paperback
2001
$86.49

Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

Synopsis

Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

$86.49

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 200
Edition: 2
Publisher: Cengage Learning EMEA
Published: 22 Mar 2001
ISBN 10: 186152594X
ISBN 13: 9781861525949

Managing and Marketing Technology

New

$86.49

Synopsis

$86.49

More Information