The Informed Student Guide to Marketing

by Tony Proctor (Author), Philip Kitchen (Author)

Used
Paperback
2001
$9.16

Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a suitable 'first base' for first year undergraduates or those new to marketing studies.

Synopsis

Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a suitable 'first base' for first year undergraduates or those new to marketing studies.

$9.16

Save:$83.96 (90%)

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2 in stock

More Information

Format: Paperback
Pages: 320
Edition: New
Publisher: Cengage Learning EMEA
Published: 05 Apr 2001
ISBN 10: 186152546X
ISBN 13: 9781861525468

The Informed Student Guide to Marketing

Used

$9.16

Synopsis

$9.16

More Information