Marketing Communications Classics: An International Collection of Classic and Contemporary Papers

by David Arnott (Author), Maureen Fitzgerald (Author), Maureen Fitzgerald (Author)

• Used

  Paperback
  1999

  $4.15

  Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.