The Marketing Casebook

by Lyndon Simkin (Author), Lyndon Simkin (Author), Sally Dibb (Author)

• Used

  Paperback
  1993

  $3.64

  Comprised of a wide selection of European cases, this book offers a brand new approach to marketing casebooks, providing the reader with a thorough grounding in both marketing strategies and techniques. Using fully cross-referenced short and long cases to illustrate the key elements of any marketing module, the book guides the reader from introductory concepts to specialized applications like industrial and services marketing.