by Richard M. S. Wilson (Author), Wilson R. M. S. (Author)
This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.
Format: Paperback
Pages: 186
Edition: New
Publisher: Cengage Learning
Published: 29 Apr 1999
ISBN 10: 1861524684
ISBN 13: 9781861524683