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Taking the Fear Out of Data Analysis: A Step-by-Step Approach

Taking the Fear Out of Data Analysis: A Step-by-Step Approach

by Adamantios Diamantopoulos (Author), Bodo Schlegelmilch (Author), Bodo Schlegelmilch (Author), Adamantios Diamantopoulos (Author)

  • Used

    Paperback 1980

    $4.35

  • Used

    Paperback 1997

    $7.95
Synopsis

This text is aimed at students who may not like statistics but who need to understand the subject in order to complete their course or gain employment. It is a comprehensive but digestible introduction to statistics, guiding the reader through the number crunching of data analysis without memorising formulae. It is designed to help students understand the theory of data analysis. The text is divided into three parts - understanding data, preparing data for analysis and carrying out analysis - which link the stages of the data analysis process. Examples are used throughout and hints and warnings emphasise key points. This text is suitable for all students studying quantitative methods.

$4.35

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More Information

Format: Paperback
 Pages: 304
 Edition: New Ed
 Publisher: Cengage Learning
Published: 01 Jan 1980
ISBN 10: 1861524307
ISBN 13: 9781861524300

Media Reviews
Introduction PART 1: UNDERSTANDING DATA 1. What is Data (And Should You Lose Any Sleep Over It)? 2. Does Sampling Have A Purpose Other than Providing Employment for Statisticians? 3. Why Should You be Concerned about Measurement and are Some Measures Better than Others? PART 2: PREPARING DATA FOR ANALYSIS 4. Have You Cleaned Your Data and Found the Mistakes You Made? 5. Do You Have Access to a Computer Package or Must You Employ A Computer Whiz-Kid? 6. Why Do You Need to Know Your Objective Before You Fail to Achieve It? 7. Why Not Take it Easy Initially and Describe Your Data? 8. Can You Use Few Numbers in Place of Many to Summarise Your Data? 9. What about Using Estimation to See What the Population Looks Like? PART 3: CARRYING OUT THE ANALYSIS 10. How about Sitting Back and Hypothesising? 11. Simple Things First: One Variable, One Sample 12. Getting Experienced: Making Comparisons 13. Getting Adventurous: Searching for Relationships PART 4: PRESENTING THE ANALYSIS 14. A Look into A Multivariate Future 15. It?s All Over, or Is It? Appendices Index
Author Bio
Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.