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Quantitative Methods in Marketing

Quantitative Methods in Marketing

by Graham J . Hooley (Editor), Michael K . Hussey (Editor)

  • Used

    Paperback 1999

    $8.29

  • Used

    Paperback 1994

    $8.33
Synopsis

Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.

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More Information

Format: Paperback
 Pages: 300
 Edition: 2nd Revised edition
 Publisher: Thomson Learning
Published: 29 Apr 1999
ISBN 10: 186152417X
ISBN 13: 9781861524171

Media Reviews
PART 1: THEORY FOCUS QUANTITATIVE METHODS IN MARKETING The Diffusion of Quantitative Methods into Marketing Management. Cluster Analysis. Logit Model Analysis for Multivariate Categorical Data. Solving Marketing Problems with Conjoint Analysis. Forecasting for Marketing. The AHP: Structured Marketing Information for Decision Support. The Structure of Customers' Place Evaluations. An Introduction to Hierarchical Moderated Regression Analysis. Attitude Survey Data Reduction Using CHAID. Regression Type Techniques and Small Samples. Modelling with LISREL PART 2: APPLICATIONS MEASURING CONSUMER INVOLVEMENT WITH GROCERY BRAND Individual Attitude Variations Over Time. Role of Motives and Attributes in Consumer Motion Picture Choice. A Factor Analytic Study of Consumers': Location Specific Values. On the Derivation of a Common Space of Leisure Attraction Types. Consumer Perceptions of ATMs: External Moderation of Associations Among Stakeholder Orientations and Company Performance. The New Multivariate Jungle. Using Chernoff Faces to Portray Service Quality Data. Validating Cross-national Research with LISREL
Author Bio
Graham J. Hooley is Professor of Marketing at Aston Business School and a Fellow of the Chartered Institute of Marketing. He is also a member of the Council of the British Academy of Marketing and serves on the Academic Senate of the CIM. Michael K. Hussey is a Lecturer in Marketing Research at Aston Business School He combines a theoretical background in statistics with extensive practical experience in marketing research.