by Colin Haslam (Author), Alan Neale (Author), Colin Haslam (Author), Alan Neale (Author), Sukhdev Johal (Author)
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
Format: Paperback
Pages: 352
Edition: 3
Publisher: Cengage Learning EMEA
Published: 09 Dec 1999
ISBN 10: 1861524005
ISBN 13: 9781861524003