Global Business Strategy

by Grazia Ietto Gillies (Author), Howard Cox (Author), Nigel Grimwade (Author), Robin John (Author)

• Used

  Paperback
  1996

  $8.96

  Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

• New

  Paperback
  1996

  $105.12

  Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.