by Lyndon Simkin (Author), Lyndon Simkin (Author), Sally Dibb (Author)
Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step by step guide to the ways to determine market objectives and develop a plan for their implementation and control.
Format: Paperback
Pages: 235
Publisher: Cengage Learning
Published: 01 Jan 1980
ISBN 10: 1861523491
ISBN 13: 9781861523495