The Marketing Planning Workbook (The marketing workbooks)

The Marketing Planning Workbook (The marketing workbooks)

by Lyndon Simkin (Author), Lyndon Simkin (Author), Sally Dibb (Author)

Synopsis

Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step by step guide to the ways to determine market objectives and develop a plan for their implementation and control.

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More Information

Format: Paperback
Pages: 235
Publisher: Cengage Learning
Published: 01 Jan 1980

ISBN 10: 1861523491
ISBN 13: 9781861523495