Business Economics

by Moschandreas (Author)

• Used

  Paperback
  1994

  $36.42

• Used

  Paperback
  1994

  $7.81

  This introductory text explains economic theories and concepts to the business student and shows how they can be effectively applied in a business context. By synthesizing traditional and modern economic theories of the firm alongside real-world examples, the book presents an analytical framework directly relevant to everyday business. A feature of the text is provided by applications which follow each chapter: short case studies accompanied by a number of questions and problems. Suitable for use in seminar discussions, or for self-evaluation on distance learning courses, these help illustrate difficult concepts and show how economic methodology can assist the business student in understanding the way business firms operate. This book relates economic theories to business practice in a clear, accessible way; and provides applications and questions at the end of each chapter - suitable for use in undergraduate seminars or for self-assessment by distance learning students. It is aimed at 2nd and 3rd year undergraduates in business, economics, business studies, accounting and other applied economics courses.

• New

  Paperback
  1999

  $110.15

  Business Economics is concerned with the nature, scope and the functioning of business enterprises. The book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. Business Economics uses real world examples and is enriched with case studies drawn from a variety of sources in the UK and other countries, from the small firm to the international corporation. A unique feature of this textbook is the inclusion of applications following each chapter. These case studies and the numerous questions and problems are designed to illustrate economic thinking, to assist business problem solving and to stimulate seminar discussions. This new edition adopts a more user-friendly approach, and has been thoroughly up-dated to incorporate important recent developments in business economics.