Strategy Process, Content, Context

by Bob De Wit (Author), Bob De Wit (Author), Ron Meyer (Author)

• Used

  Paperback
  1997

  $3.40

• Used

  Paperback
  1994

  $3.40

  A combined reader and casebook for introductory strategic management courses. Offers a balanced coverage of the main themes of strategic management and a broad representation of the different approaches and theories. A European perspective is reflected in the choice of topics, articles, examples and cases.