Strategic Synergy

Strategic Synergy

by KathleenLuchs (Author), Andrew Campbell (Author)

Synopsis

This is the second edition of a collection of readings on synergy. Fully updated with readings, an introduction, and editorial comment throughout, the book assembles the writings of the management thinkers on corporate strategy, including Ansoff, Moss Kanter and Porter. It presents their views on how companies create synergy through building and sharing capabilities.

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More Information

Format: Paperback
Pages: 224
Edition: 2nd edition
Publisher: Cengage Learning EMEA
Published: 18 Jun 1998

ISBN 10: 1861522223
ISBN 13: 9781861522221