Seize the Future for Your Business: Using Imagination to Power Growth (Smart Strategies)

by Beth Rogers (Author)

• Used

  Paperback
  1998

  $18.87

  This volume tackles the issues of using imagination and creativity to initiate and nurture growth and success in any business enterprise. The book describes a step by step process, starting with the preparation for creative work, the generation of ideas, and how to evaluate and implement them. The inclusion of preparation and implementation should make this a more helpful read for practitioners.