Marketing Ethics: An International Perspective

by Bodo Schlegelmilch (Author), Bodo Schlegelmilch (Author)

New
Paperback
1997
$97.60

Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

Synopsis

Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.

$97.60

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More Information

Format: Paperback
Pages: 468
Edition: First
Publisher: International Thomson Business Press
Published: 18 Dec 1997
ISBN 10: 186152191X
ISBN 13: 9781861521910

Marketing Ethics: An International Perspective

New

$97.60

Synopsis

$97.60

More Information