Marketing and Design Management (Advanced marketing series)

by RachelCooper (Author), Margaret Bruce (Author)

Used
Paperback
1997
$3.45

This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.

Synopsis

This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.

$3.45

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More Information

Format: Paperback
Pages: 256
Publisher: Thomson Learning
Published: 12 Jun 1997
ISBN 10: 1861521731
ISBN 13: 9781861521736

Marketing and Design Management (Advanced marketing series)

Used

$3.45

Synopsis

$3.45

More Information