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Foundations of International Marketing

Foundations of International Marketing

by Steve Johnston (Author), Harold Beaton (Author)

  • New

    Paperback 1998

    $94.84
Synopsis

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

$94.84

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 320
 Edition: New
 Publisher: Cengage Learning EMEA
Published: 11 Jun 1998
ISBN 10: 1861521642
ISBN 13: 9781861521644

Media Reviews
1. The Environment of International Marketing 2. Planning for International Marketing 3. Global Marketing 4. The European Union 5. European Directives and their Impact on Organizations 6. Communications with the Market in International Marketing 7. Trade Barriers in International Marketing 8. Special Opportunities 9. Technical Aspects 10. More Technical Aspects 11. Market Selection Strategies 12. Market Entry Strategies 13.The Impact of Culture on International Marketing Planning and Implementation 14. Channels of Distribution in International Marketing 15. Product Strategies 16. Promotional Strategies 17. The Role of Trade Fairs in International Marketing 18. Promotional Srategies 19. Pricing Strategies 20. Market Research in International Marketing 21. The Legal Environment in International Marketing 22. Political Implications 23. Future Trends 24. Organization for International Marketing and Careers In It
Author Bio
Senior Lecturer in International Marketing at University of Hertford. Harold Beaton, is a Freelance Lecturer in Marketing.