Business Economics: Concepts and Cases (Elements of Business Series)

by Malcolm Greenwood (Author), Martin Carter (Author), Martin Carter (Author)

• Used

  Paperback
  1997

  $14.86

  Examining the role of economics in business decision-making, this text is aimed at first year business undergraduate and MBA courses. It covers the concepts and uses a case study approach to illustrate their relevance to the business environment. Important Japanization developments in industrial economics, such as Game Theory and the economics of TQM, are included.